We’d read a pretty funny quote about Danny nearly being signed to 50 cent’s label last year, but that he was dropped at the last minute because of his “pants being too tight”. Far from being sartorially challenged, Danny has been referenced as the “poster boy” for Summer’s 90’s hip hop /streetwear vs tailoring trend and walked in Marc McNairy’s closing New York Fashion Week show. With both his threads and his music referencing the nineties, we really wanted to bring some of those themes into our shoot.
Danny found himself in some hot water earlier this year after a particular paramore in the audience instigated some onstage “relations“. We wanted to reference this often cited female attention without being lude or clichee and tied our ideas together with the help of arm models Alex and Evie. Make up artist Xoe took inspiration from iconic artist Keith Haring using bright, block colours and stylist Heather Falconer was called in to pull together some looks with a nod to the hot-colours of Yo! MTV’s trading cards.
Danny Brown releases one of this years most anticipated hip hop albums “Old” imminently and is winding up the tour supporting the release (in the UK and Europe) now. Listen here to the collaboration withA$AP Rocky, “Kush Coma”.
Shot at The Brighton Studio